- capbyrne: And no goddam wireless network! I'm going back to Moscow>:O
- capbyrne: Clapham Junction is one of the biggest in the world with a gazillion lines. So why when a train breaks down do all trains to waterloo ha ...
- capbyrne: Sat in chic cafe round corner from the Kremlin happily laptopping away. :)
- Celebrities
- Consumer
- Corporate Communications
- Corporate Responsibility
- Current Affairs
- Environment
- Financial
- Healthcare
- Personal
- Politics
- Public Affairs
- Public Relations
- Technology
- The Media
- Uncategorised
- Weber Shandwick
- May 2010
- March 2010
- January 2010
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
Twitter
Categories
Archives
Blogroll
- Adam Boulton
- All About Advocacy
- Another flamin’ blog
- Bethanie Lunn (MySpace)
- Brendan May
- Business Career Center
- BusinessGreen blog
- Conall McDevitt
- David Brain
- David Cole
- Dazed Digital
- Dylan Jones
- Ethical Corp
- Ewan Watt
- George Monbiot
- GoodGreen PR
- Green.tv
- Greenpeace Blog
- Grist
- Guardian Ethical Living
- Guido Fawkes
- Holmes Report
- Iain Dale
- Ian Rumsby
- ID8
- James Warren
- Jessica Lomelin
- Jonathon Porritt
- Jonny Rosemont
- Knowledge Shop
- Labourlist.org
- Leslie Gaines-Ross
- Luke Akehurst
- Make It Better
- Mallen Baker
- Mark Borkowski
- New Scientist
- Nick Robinson
- Online Business Training
- Piaras Kelly
- Pickled Politics
- Pilot Light
- PR Blogger
- PR Voice
- PR-otagonism
- Prop-arazzi
- Rainforest Alliance
- Scotland Votes
- Scott Sykes
- Seeing the Possibilities
- Seth Godin
- Slugger O’Toole
- Telegraph Earth Log
- Tom Murphy
- TreeHugger
- Warchild Blog
- Weber Shandwick MCC (MySpace)
- Weber Shandwick UK
- Wordyard
- WS Intergrated Media
Social networking and Led Zeppelin obsessions
Posted Colin Byrne on December 12th, 2007 | Filed under Celebrities, Current Affairs, Technology, The Media
We Brits do it 23 times a month and more often than almost anyone in the world. Yes we may be having a tough time in international footie, not be the best lovers in the world, but boy can we socially network.
The Ofcom report confirms what many of us already instinctively knew.
I was with a group of international ad and marketing agency execs, plus some media futurologists, in New York recently. The (mainly American) group agreed that while the US are leaders on the application of digital marketing tech-wise, London was the world’s social networking centre.
Uniquely we have a perfect 50:50 split between the sexes in terms of internet usage, watch less telly than the Americans, Japanese and many Europeans (too busy social networking) but – and I have always believed that too many PRs underrate the power of radio – listen to more radio than peer nations.
We took social networking a stage further at my firm Weber Shandwick in London this week with the launch of our own social networking site, The Wonderwall, where staff can share creative experiences and ideas, blog about trends they have spotted and interesting things they have read and seen, etc.
Did you know that there are now 106 million blogs in the world? I owe that fact not to the Ofcom report but to a fascinating Channel 4 documentary last night on ‘The Girl With A One Track Mind’ and the sex blogging phenomenon.
It followed the story of Zoe Margolis, who worked in movies by day and ‘lived the life’ at night, blogging her, er, experiences for 250,000 readers. Along with Belle du Jour and her ‘Secret Diary of a Call Girl’ (Billie, what were you thinking love?) and a legion of anti-Bridget Joneses, she used the internet to proclaim her sexual liberation and right to paaaarty, and got a book deal into the bargain.
Then the tabloids picked up the scent and once she went offline managed to out the previously anonymous blogger, tormenting her family and friends in the process.
One publisher interviewed remarked that cyberspace was now awash with new naughty bloggers there will the sole intention of securing a book deal.
Thought for the week: Led Zeppelin comeback? Dinosaurs walking the earth again, now that would be news. When I was at school I had friends who thought walking around with the Led Zep IV album under their arm was the height of fashion, but at least they were young and a bit dim (I was more Marc Bolan than Robert Plant). The froth of excitement amongst hacks and picture editors of a certain age this week, about fat old men pretending to be rock gods and churning out guitar riffs which sounded old thirty years ago, amazes me. Clearly I am missing something.
December 12th, 2007 at 6:17 pm
[...] Colin Byrne comments on the recent Ofcom report which tells us that ‘one in four UK adults do it four [...]
December 13th, 2007 at 7:35 am
This post made Jo’s top 5 this week.
http://strivepr.com/wordpress/2007/12/12/dec-12th-jos-pr-top-5/
December 14th, 2007 at 11:09 am
The concept of blogging online is not entirely new but a huge wave of people have expressed an increased interest in blogs and social networking these past few years. Even those who used to scoff at all things computers now can’t tear themselves away from the Internet. And while I’m not a die hard Led Zeppelin fan, I heard the concert was a huge success. I’m more in awe of his legacy than the actual music.