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Today’s look
Posted Colin Byrne on March 30th, 2007 | Filed under Personal, Politics, Public Relations
Two back to back items early this morning on The Today Programme. One on the new fashionability of the flat cap, put down to David Beckham, Guy Ritchie and David Cameron sporting them. The other on the ‘dishevelled’ appearance on the Chancellor Gordon Brown in the Commons yesterday, with as the reporter said ‘hair in open revolt’.
Flat caps to me are more associated with Friday nights on the terraces at Salford Rugby League club with my Dad than celebs, but remain an essential part of my wardrobe. I have two, a nice colourful but battered Irish tweed one and a better nick autumn colours Harris tweed one. I have always worn hats, a habit I picked up from my Grandad, a builder, who wore a sharp trilby every day and a nice brown one on Sundays. My fave is a dove grey, wide brimmed Italian trilby I bought in an old style hat shop next to the Empire State Buildling. So few men wear hats these days, preferring to get a wet head than be accused of being ‘a poser’. Much smarter to arrive at work looking like a drowned rat of course.
I digress. David Cameron is undoubtedly a smooth communicator who portrays his family man role – undoubtedly real and sincere, and well done to him for that – to balance his ‘toff’ background. As Blair did a decade ago, he is striving to create a personal rather than just party brand and reach out to people outside his own social group, region and party tribe. He is also an ex-PR man and worked in the television industry. His comms strategy guy Steve Hilton has just been voted by PR Week as the second most powerful communications person in Britain, way above the current No10 press chief (I was ranked no 8, thanks for asking). But I do think it ironic that with all the flack levelled at New Labour for spin and image-control, now they are moaning because Gordon Brown doesn’t look like Brad Pitt. In the company of some media folk earlier this week, the talk was of GB’s ‘lack of celebrity appeal’ in a televisual and celebrity obsessed age. I disagree. Just maybe the public want an unspun politician who looks like he has been up all night with a crying child like they have, or wrestling over the nation’s finances, rather than attending a film premiere or glad-handing pop stars. Time will tell.
March 30th, 2007 at 4:42 pm
[...] Byrne Baby Byrne – Today’s look. My boss’ take on the DC/GB [...]
March 30th, 2007 at 4:42 pm
[...] Byrne Baby Byrne – Today’s look. My boss’ take on the DC/GB [...]
April 3rd, 2007 at 8:24 am
I think the public are desperate for an antidote to spin, which is one of the reasons why the desperately unspun Boris Johnson was so prominent in the ‘most respected politician’ category in the same awards. being dishevelled and lacking personal smoothness is not the killer factor. being untrustworthy, deceitful and not telling the truth, even when it is uncomfortable, matters more. which is why Brown is suffering. Cameron manages to combine smoothness with an appearance of honesty (green, tax and spend, racism, etc) at least for the moment. but the jury is still out. (I think the public imagine Brown has been up all night on his red boxes, or crafting the next phase of neo-endogenous growth theory, rather than tending to a crying baby. )
April 10th, 2007 at 10:36 am
Matt – I’m not sure that Boris’ career in journalism and broadcasting makes him quite the media virgin he might like us to believe. There is such a thing as planned dishevelledness.
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